Chefs-a-Porter- UX Audit - Shuruthi's Portfolio

Category: UX Audit

Team count: 2

Year: 2022

Roles: UX Audit, UI

Duration: 3 weeks

Founded in 2020, Chefs-à-Porter revolutionizes the culinary industry. The platform connects renowned Chefs and curious Diners, fostering an epicurious community. Headquartered in Bengaluru, their vision is to expand Pan-India and beyond. We aim to elevate conscious dining through our uniquely curated Chef's Tables, shaping the future of fine-dining, one experience at a time.

We audited and revamped the webpage according to CAP’s brand vision- A platform that feels royal, seamless and welcoming.

Home page

The offerings of ‘Supper Club’, ‘Chef’s Table’ and ‘Gourmet in a Box’ gives users no details or context about what they mean. The lack of details don’t help users in making an informed decision.

The USPs of ‘social’, ‘private’ and ‘personal’ don’t clearly communicate the purpose of the website and don’t reflect the culinary expertise of the platform

All information carousels with images mislead people to click on them.

The tags used for chefs are not clickable though one can see the tags being highlighted as one hovers over it.

The quote “You don’t need a silver fork to eat good food” is an out-of-place addition in the section as it doesn’t add value and the statement is contrary to the offerings of the platform (it is a luxury dining business).

The heading in for newsletter in cursive serif font hinders the readability.

Supper Club

The carousel here is invisible and can be seen only when user hovers over the button

Revealing prices will give a better idea to first time users.

Chef Details Page

Description could have a better way to organize text instead of broken key words.

More visuals of the food required

No reviews and attendees feedback

Booking Flow

It is unclear that multiple cuisine selections can be made

The ‘Next’ CTA is not active even after selecting tags, breaks the booking flow and will lead to high drop rate

This is a major navigation problem problem, users don’t understand that they have to tag themselves on the map, details of their location would be collected after. The flow is confusing.

There is no ‘Back to home’ CTA

There would be problems in trust since the booking is immediate, there is no confirmation of address.

There are no options to make edits or cancel.

Revised version

Click here to see the redesigned website

Key takeaways

This was a quick project where I learnt how to audit, which gave me a new perspective of a critique. It was a challenge keeping certain flows simple yet covering all steps required. I also learnt how to balance between conventional UX and specific client requirements.